Morocco is where Africa, Arabia and Europe collide — a country of medieval walled cities, sweeping deserts and the snow-capped High Atlas, all vivid colour, warm hospitality and the scent of spice and mint. Marrakech is the great sensory gateway: a red imperial city of souks and palaces around the theatre of the Jemaa el-Fnaa, riads hidden behind blank medina walls, and the mountains and Sahara within reach. Cheap, exotic and endlessly stimulating, a short hop from Europe.
What things cost: Morocco is excellent value — a riad room, a tagine, a hammam all cost a fraction of European prices, and the souks reward a good haggle (start around a third of the asking price). Guides, taxis and tips add up, and riads span cheap to seriously luxurious. Carry cash; when a zone below says 'low', that means very low indeed.